Viru Keskus opened its doors to visitors on 15 April, 2004 and underwent a thorough renovation with a change in the brand portfolio in the spring of 2023. Viru Keskus houses over 100 shops and service points. International fashion brands and retail concepts such as ARKET, Massimo Dutti, Marella, Zara, Mango, Marc O’Polo, GANT, American Vintage, Pinko, Armani Exchange, Tommy Hilfiger, Calvin Klein Jeans, adidas Original, Nike, Under Armour, Sportland and many others have their outlets in Viru Keskus. In addition, customers will find the three most important “worlds” of Tallinna Kaubamaja in Viru Keskus – Ilumaailm (Beauty Deparment), Toidumaailm (Groceries Department) and Naistemaailm (Women’s Department). The latter presents to the visitors international high-quality fashion brands such as GANNI, STINE GOYA, MM6 Maison Margiela and others.

In addition to high-quality fashion goods, we house a bookstore that has received the title of being the best in the world, high-quality perfume boutiques Crème de la Crème and Jo Malone, jewellery stores Goldtime, Kuldan, Grenardi and GIVEN, which together with Kaubamaja Beauty Department form the largest beauty and jewellery district in Estonia. Beauty lovers can also look forward to visiting Ilusfäär (Beauty Sphere), which occupies the 4th floor and is dedicated entirely to beauty services.

Together with Ilusfäär’s health clinics, physical and mental health goods and services are provided by the most innovative Apotheka pharmacy in the Baltic States and the MyFitness health club located on the 5th and 6th floors.

Gastronomic experiences are offered in Viru Keskus by the unique Food Hall concept with 15 restaurants and cafes, and by Cafe Literaat, located in the Rahva Raamat bookstore on the 3rd floor.

Some of the services available to visitors include a tailor, a shoe repair, a goldsmith, mobile phone repair shop and several beauty and health services, which are available both separately and in stores, in Viru Keskus.

Viru Keskus has always been more than just a shopping centre, having always offered visitors high-quality cultural experiences, and supporting culture has been something we take very seriously.

It is easy to reach us. On the 3rd and 4th floors of the centre, there is a parking building for 395 vehicles, as well as the largest charging area for electric cars, Viru Vooluring. There are parking and charging areas for bicycles and scooters near all entrances of Viru Keskus. On the underground level of the centre, one will find the Tallinn Transport Authority-owned Viru Keskus bus terminal which has a comfortable waiting area and which is the starting point for the most important bus routes. Almost 15 million visitors visit Viru Keskus every year, making it the most efficient shopping centre in the Baltics and Finland.

Viru Keskus has been awarded Estonia’s only LEED O&M (Leadership in Energy and Environmental Design) platinum certificates for the operation and management of an existing building, both in the fall of 2019 and again in the fall of 2022. This was preceded by LEED O&M silver certificate in 2015. The opening of the centre brought Viru Keskus the title of “Development Project of the Year” in 2004, and in 2004 and 2006, Viru Keskus was awarded the titles of “Commercial Act of the Year” and “Service Act of the Year”. In addition, Viru Keskus has won 54 awards for its communication and marketing activities at various advertising and creative competitions.

We would like to thank all shoppers and visitors!
You are always welcome!