Viru Keskus is home to the largest and most innovative Nike Representative Store in the Baltics, offering for the first time the widest range of products on nearly 500m2 of store space. Women’s and men’s training, running and casual shoes and clothes are represented, as well as Jordan and children’s categories.
Founded in 1971, Nike is the world’s leading manufacturer of sports equipment, running shoes, and sports and casual clothing, whose official representative in the Baltic countries is AS Jalajälg, which deals with the wholesale sale of the company’s products and which also owns the chain of Nike representative stores.
Nike’s mission is to bring inspiration and innovation to every athlete in the world. ‘If you have a body, you’re an athlete’ – Bill Bowerman, co-founder of Nike