Goldtime is the largest chain of jewelry and watch stores in Estonia. The flagship Goldtime store at Viru Keskus is the largest luxury store in the country, covering 180 square meters. In addition to its first-class interior and product selection, the renovated store offers the best customer experience and a unique 360-degree private jewelry consultation service.

The luxurious Goldtime store at Viru Keskus is divided into two areas: an open area where personalized consultations can be experienced, and a separate private consultation area where customers can enjoy uninterrupted jewelry consultations without leaving their seats. During the consultation, the jewelry expert dedicates their attention to the customer, creating a comprehensive customer experience by engaging all five senses – sight, touch, hearing, and smell. Refreshing drinks, coffee, champagne, and truffles are offered.

Among Goldtime’s new brands, premium labels such as the fashion favorite GUCCI and the historically esteemed Yoko London can be found. Antwerp diamond excellence is introduced to Estonia through Antonellis and the unique designs of One More for the first time. A touch of Dutch luxury is brought to customers by the Tirisi brand, combining elegant design forms with luxurious gemstone strands. Goldtime also presents two in-house brands: Side by Side diamond creations symbolizing walking side by side on a shared journey, and the renewed collection of The One diamond creations, crafted for that one and only in your life.

Watch enthusiasts are welcomed by the updated and largest selection of Swiss watches in Estonia, along with an expanded watch area. Bell & Rossi, which combines Swiss watchmaking quality with high-tech functionalities, is introduced for the first time in Estonia. The TAG Heuer family is complemented by the addition of Connected smartwatches. Goldtime continues to offer highly regarded quality brands such as Breitling, TAG Heuer, Montblanc, Longines, Rado, Frederique Constant, Raymond Weil, Baume & Mercier, Gucci, Tissot, and Certina. Japanese innovation enthusiasts will also be pleased with the inclusion of Japan’s most famous watch brand, SEIKO.

In addition, jewelry and watch enthusiasts will be delighted by the latest collections from beloved brands such as Fossil, Michael Kors, Marmara Sterling, Nomination Italy, Sif Jakobs Jewellery, and Ti Sento Milano. The Man, a jewelry brand created by Goldtime, brings joy to men. A nod to Estonian design is made by welcoming the latest collections from beloved designers such as Anneli Tammik, Lisa Kroeber, Sigrid Kuusk, SOMA, and Tanel Veenre Jewellery. Newcomers created in Estonia, including NRTN Jewellery and the collection “Mustvalges” created in collaboration between Goldtime and Tiina Talumehe Studio, are also introduced.

The store welcomes customers from Monday to Thursday, with over 30 years of experience goldsmith Artur available to repair, renovate, clean, and rhodium-plate their jewelry under his trustworthy hands. Goldtime’s jewelry store now also offers engraving services.