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Kaubamaja and Viru Keskus strengthen the city center together


Kaubamaja AS, a subsidiary of TKM Grupp AS, renewed the existing lease contract with AS Viru Keskus for four years, until 2032.

Kaubamaja has been the largest lessee of Viru Keskus since its opening in 2004. Kaubamaja AS has approximately 8,700 m2 of retail space in Viru Keskus, where the Beauty, Women’s Fashion, and Food departments of Kaubamaja are located. 

“The continuation of the long-term successful cooperation between Kaubamaja and Viru Keskus creates excellent conditions for the further development of downtown Tallinn as the flagship of quality retail in all of Estonia. A renewed urban space, new transport and mobility options, along with exciting cafes, restaurants, museums, and world-class shopping – these are the keywords that will delight both visitors of Tallinn and all locals. Kaubamaja is pleased to remain an important part of the city center, offering world-class fashion, beauty, and home goods, as well as gourmet experiences for food enthusiasts. It is also delightful that the renewed Tallinna Kaubamaja Food Department has received a warm reception from customers and was recently honored at the Viru Centre Annual Gala with the title of the best shopping environment of 2023,” said Erkki Laugus, member of the board of Kaubamaja AS.

Gertti Kogermann, member of the board of Viru Keskus, added: “We are pleased that the largest renovation in Viru Keskus’s history has received very positive feedback not only from our customers but also from our partners, and the most vivid recognition of this is Kaubamaja’s decision to extend the lease until 2032. Kaubamaja has recently renewed and taken all its concepts located in Viru Keskus to a new level – including the Food department, Beauty department, and Women’s department. Viru Keskus continues to develop, and following the internal renovation works, we have focused on improving the exterior facade of Viru Keskus and the surrounding urban space in collaboration with the city. All this is to ensure that our city center is a modern and inviting environment for both locals and visitors.”

Renewal of the lease contract will not affect the development plans for the new sales building of Kaubamaja. The Estonian Association of Architects, together with the Tallinn City and developers, has recognized the architectural design of City Break, a joint work of Estonian and Spanish architects, as the best in the architectural competition organized for the construction of Gonsiori 2 and Rävala 6 properties. The city has currently suspended the proceedings of 2018 application for issuing design specifications and developers are awaiting for an approval of the Tallinn Urban Planning Department to the traffic solution corresponding to the winning design of the architectural competition. The goal of the winning design is to build a representative quarter in the heart of the city as a whole, which shall be observable from four sides and a part of the modern urban space that interacts with pedestrians at street level.

Photoes Erik Riikoja

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