The first-ever KARL LAGERFELD store in Estonia has opened at Viru Keskus shopping center. The store features collections for women and men as well as accessories, all within 100 square meters of exclusive space located in the most prestigious shopping centers in Tallinn.
KARL LAGERFELD is synonymous with contemporary, Parisian design with a hint of rock-chic edge. This iconic brand strives for excellence and celebrates the powerful legacy of the legendary designer, infusing passion, intuition, and inexhaustible creativity into the core of it’s DNA.
The new store opens with the Fall-Winter 2022 collection, which draws inspiration from the playful science-fiction aesthetic of retro-futurism, the collection elevates the movement with references to beauty and positivity. This commitment to optimism and a visionary spirit is expressed across the collection through hypnotic color-changing styles, innovative transforming silhouettes, and sustainably sourced materials.
We are very pleased that another renowned brand is choosing Viru Keskus as the place for its debut in the Estonian market. This is yet another enhancement of the unique offer available at Viru Keskus. It also proves that strong brands still demand the best locations in terms of retail stores, where they have the most effective contact with customers,” says Kristel Sooaru, Marketing & Communication Manager at Viru Keskus.
By opening the KARL LAGERFELD store Viru Keskus has strengthened the offer of luxury and premium brands included in its portfolio, becoming the only location in Estonia to offer such a wide range of products in these segments.
The House of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.
Featuring Parisian-inspired classics with a rock-chic attitude, the KARL LAGERFELD portfolio includes ready-to-wear for women, men and kids, plus bags, small leather goods, footwear, fragrances, eyewear and more. The Maison’s creative vision is led by Design Director Hun Kim; additional members of the KARL family include Style Advisor Carine Roitfeld, brand ambassador Sébastien Jondeau and collaborator Amber Valletta, amongst others.
KARL LAGERFELD connects with consumers at more than 200 stores worldwide, with key locations in Paris, London, Munich, Moscow, Dubai and Shanghai. The brand also has a premium wholesale network and robust digital presence in Europe, the Middle East and Asia, while the KARL.COM flagship store reaches 96 countries.