Viru Keskus x TMW

boipepperoni has played a key role in modernising the sound of contemporary Estonian pop and hip-hop.

The young artist began as villemdrillem’s go-to producer and a member of the supergroup Pitsa. His work has impressed music critics and fans alike with its rich layers and refined attention to detail. In 2023, he released his debut solo album qqndqlt. Last year, he teamed up with An-Marlen to drop a club-pop album titled Emotsionaalne elektronmuusika (“Emotional Electronic Music”).

boipepperoni wears:
Shirt – Zara
T-shirt – Zara
Trousers – Arket
Belt – Massimo Dutti
Shoes – Ecco
Glasses – Instrumentarium / Prada
Ring – Goldtime / Flame

What’s the most meaningful part of your work for you?

“The most important achievement in my career so far is probably the Pitsa album.”

If Viru Keskus were a music festival, which genres would be represented?

“First of all, I have to say that Viru Keskus has a really great playlist.”

“Maybe more of a festival for slightly more abstract music.”

boipepperoni wears:
Jacket – Zara
T-shirt – Zara
Sweater – Massimo Dutti
Trousers – Zara
Shoes – Sportland / Nike

INGA wears:
Jacket – Massimo Dutti
Skirt – Adidas Originals
Leather skirt – Mango
Shoes – Ballzy / Puma
Lingerie – Kaubamaja / Love Stories
Bag – Mango (bag accessories: private collection)
Glasses – Pro Optika / Gucci
Jewellery – GOHARA (private collection)

INGA has been part of the Estonian music scene for nine years, but she truly discovered her unique sonic identity at the end of 2023 with the release of her single “No Dog On a Leash”, which she also performed in the Eesti Laul 2024 competition. INGA’s music and vocals blend elements of R&B, pop, and electronic — a cocktail of flavours and fragrances. Her debut album “Nocturnal Orange”, released last year, is inspired by the mystique and endless possibilities of the night, while also telling stories of self-growth, love, and learning to befriend oneself.

What’s the most meaningful part of your work for you?

“The most meaningful moments are when I recognize myself in the music.”

INGA wears:
Jacket – Kaubamaja / Maison Margiela
Skirt – Kaubamaja / ALLSAINTS
Trousers – Zara
Tank top – Brand Bar / Juicy Couture
Shoes – Zara
Glasses – Pro Optika / Balenciaga
Jewellery – GOHARA (private collection)

How do clothes affect the way you feel about yourself?

“A good outfit equals a good mood.”

If Viru Keskus were a music festival, what genres would be represented?

“Viru Keskus would be something trendy, fresh, and stylish — like Flow Festival.
I see Viru Keskus as that perfect mix and cocktail of local and international.”

Mart Avi is a twilight samurai of sleek contemporary pop with international flair. Operating across several musical parallel universes at once, these worlds occasionally collide in a sound that is both boundary-pushing and strangely familiar.

Last late autumn, Mart Avi released a double-length album Death of Music together with Ajukaja (Raul Saaremets) — a 66-minute journey through 16 tracks, some of which trace their origins back as far as 13 years.

What’s the most meaningful part of your work for you?

“When it comes to music, it’s the listener who creates the meaning.
And that’s exactly what makes the format so rich.”

Mart Avi wears:
Jacket – Arket
Shirt – Arket
Trousers – Sportland / Dickies
Shoes – Ecco
Belt – Massimo Dutti
Glasses – Instrumentarium / Prada
Brooch – GOHARA (private collection)

How do clothes affect the way you feel about yourself?

“Of course they have an impact. It’s not even just a matter of style.
Especially when it comes to performing — if something’s too tight or scratchy, it’s a no.”

If Viru Keskus were a music festival, what genres would be represented?

“I’d say Viru Keskus would be best described by smooth jazz, early 2000s house, and adult pop.
Viru’s got plenty of character.”

Mart Avi wears:
Jacket – Arket
Shirt – Arket
Trousers – Arket
Shoes – Sportland / Salomon
Belt – Jürgen Sinnep (j.sinnep, private collection)