The new chapter for old and beloved

Designer Cärol Ott opened the wardrobes of three individuals. Together, they recovered long-forgotten treasures and past favorites that were no longer in use and gave them a completely new chapter of life.

This is how the pair of Zara pants of a young singer Marta Lotta Kukk, the ones she once performed in the Superstar show, got a whole new, special expressive look.

The fine wool blazer of Portail‘s editor-in-chief and style icon Aljona Eesmaa found a new form when combined with older Zara trousers, but this time from the men’s section.

In the wardrobe of rising alternative music star Kitty Florentine, several pairs of adidas Originals pants had been left unused, they were brought back to life by being cut up and mixed with the shapes and details of an old blazer.

The fashion creations were showcased at Viru Keskus on Smart Consumption Day. You can learn more about their background and creation stories in detail on our Instagram.