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Denim Dream opened its flagship store in Viru Keskus


On Saturday, March 7, Denim Dream opened its flagship store in Viru Keskus, which is their most exclusive store in the Baltic countries. The opening was celebrated with a great party for the local media, partners, stylists and influencers. Estonian Song Contest participant Inga Tislar was the host of the night and gave an acoustic show.

The new flagship store of 336 square metres features nearly 15 iconic brands in total, including Guess, Calvin Klein, Tommy Hilfiger, Furla, Pepe Jeans, Brooks Brothers, Tom Tailor, Trussardi, and the Denim Dream collection. These world famous brands offer collections for women, men and children.

The owner of the Denim Dream chain of stores Mr.Heinar Põldma considers the opening of a flagship store in Viru Keskus a symbolic event and the fulfilment of a dream. “This is the place where we opened the first Denim Dream shop in 2003 and here we will always want to have our flagship store that is the most exclusive jeans store with the best selection and the best services.”

During the same evening, Denim Dream also released its 2020 Spring/Summer campaign starring guitar player Raul Vaigla, singer Sissi Nylia Benita, actress Eve Kivi and stylist Zhenja Fokin. Denim Dream stylist Mari-Liis Medar comments the choice of the campaign stars: “These are talented and original personalities who dare to be true to themselves. Each of them represents a different target group and carries the message that anybody can find something for them in Denim Dream shops, regardless of their age or style.”

The photos for the Spring/Summer campaign were taken in Linnahall (photographer Silver Mikiver, stylists Mari-Liis Medar and Zhenja Fokin).

The concept of Denim Dream shops was created in 2003 and the first shops were opened in 2004. By now, the company has expanded to over 120 shops in Estonia, Latvia, Lithuania and Poland. Denim Dream chain of stores are well known for their varied selection of brands in all Baltic countries, providing its customers both world famous trend brands as well as more classic fashion brands, such as Guess, Tommy Hilfiger, Pepe Jeans, Calvin Klein, Mustang, Tom Tailor, Lee Cooper, etc.

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