Viru Keskus Logo
Stores

The Body Shop

The Body Shop is an internationally recognized British beauty brand founded in 1976 by Anita Roddick. The brand’s mission is to contribute to creating positive change in the world. In addition to supporting the well-being of its customers, its products are inspired by nature and developed using ethical and sustainable business practices.

The brand was built on the belief that business can be a force for good and has long combined commercial success with social and environmental responsibility. From its early days, it challenged traditional beauty standards and promoted a more inclusive, confidence-based definition of beauty. Its products are typically made with naturally inspired ingredients and have historically not been tested on animals, reflecting a strong commitment to cruelty-free practices.

The Body Shop also emphasizes fair trade and community support through initiatives such as Community Fair Trade, working with suppliers around the world to source ingredients responsibly and support local communities. The company states that it exists “to fight for a fairer, more beautiful world,” highlighting its ongoing focus on environmental protection, human rights, and ethical consumerism.