The new Women’s World is a place where each woman can find something close to her heart. That may be nicely spacious rooms, light colours or the varied selection of fashion brands. Interior architects Tarmo Piirmets and Anni Kotov of interior design bureau Pink say that the most difficult part of developing the new Women’s World was to create the different areas so that it would remain a cohesive whole. New Women’s World is divided into several divergent oases where you can lose yourself to enjoy just being there.

The most prominent feature is obviously the pink checkout surrounded with flowers that looks like a circular bar and creates a great contrast with the minimalist white interior design. Greenery and plants can be found in the other areas as well with a bit more saturated greys and greens and brass tones to set the mood. Fashion brands Marc Cain, Riani, Liviana Conti and By Marlene Birger loved by customers have been surrounded with light wood, natural grey and white.

Comfort is one of the main keywords in the creation of the new Women’s World. Thus there are lots of fitting rooms in the sales area to allow women to try on their chosen items quickly and comfortably. In the fitting rooms of the lingerie area women can even choose their favourite light environment of soft daylight or saucy night-time light. We have posted whimsical slogans in the fitting rooms to add spice to the day and make women smile. Because the prettiest woman is a smiling woman!

Text: Mai-Liis Sipria
Photos: Erki Riikoja, Helen Kikkas-Tikerpe