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The renovation of the biggest bookshop in Estonia located in Viru Keskus was celebrated with a book presentation


The biggest bookshop in Estonia is the Rahva Raamat shop in Viru Keskus and now it has a brand new look — it is now more spacious and roomy than before and it represents a new concept that makes it more comfortable for the customer. The opening of the bookshop was celebrated with the presentation of the book jointly created by Tiina Ristimets and photographer Olga Makina “AEG. Teekond nimega Naine”.

“The Rahva Raamat bookshop in Viru Keskus has the greatest visitor numbers and the largest product range. A new era has now started for this shop, offering an even more excellent visiting experience to customers,” said Leelo Howard, Manager of Rahva Raamat shop in Viru Keskus. “We are glad that we have been able to update the shop selected as one of the best bookshops in the world, to offer our dear customers its trademark cosiness, uniqueness and warmth, but add more surprises and inspiration for the upcoming Christmas season,” Howard added.

According to Kristel Sooaru, Marketing and Communication Manager of Viru Keskus, the new look of the bookshop goes hand in hand with the complete renovation of the shopping centre. “We are glad that one of the key clients of Viru Keskus has opened a refreshed shop that shows the direction where Viru Keskus is developing with the renovation of the rest of the areas in the centre. The shop clearly expresses the offer of a complete customer experience: our customers can come to shop for Christmas gifts and at the same time get a cup of hot tea in the new cafe to go with the book,” Sooaru explained. “The entire shop is now located on one floor. We made it possible for Rahva Raamat by reducing parking spaces. This enables us to bring completely new service providers to the fourth floor,” Sooaru said.

One of the greatest changes is the fact that the shop that used to be on two floors, is now stretched out on a single floor space and is even more spacious. Although the shop area remains the same, this step joins the shop into a coherent unit and makes it more convenient and easy to check out its various departments. Well known Literaat in the Telliskivi community is now welcoming visitors to the renovated bookshop with its new cafe Literaat Café. The authors of the interiors of the renovated bookshop are UDDU architects led by Mari Koger-Ots and the environmental graphics are created by the design bureau Velvet.

At the opening of the bookshop Tiina Ristimets and photographer Olga Makina presented their jointly created book “AEG. Teekond nimega Naine”. The book portrays the values of a mature woman by sharing life experience and knowledge of changes accumulated over time.  These women inspire everybody to think that in spite of everything dignified procession in time is a happy process.

The Rahva Raamat bookshop opened its doors in Viru Keskus in 2004. In 2016 this shop was selected one of the best bookshops in the world at the London book fair. Only one other bookshop in Estonia has been awarded such a title: the Old Town Rahva Raamat located just a couple of hundred meters away.

Viru Keskus is a place with the highest visitor numbers in Estonia and it is the most preferred shopping centre. The fashion centre located in the heart of Tallinn is a highly appreciated meeting place and provider of high quality cultural and entertainment experiences. There are over a hundred shops and service points in Viru Keskus. Viru Keskus has been awarded the highest level LEED O&M Platinum rating for the operation and management of a sustainable building that is the only one of this level in Estonia. Additional information:

Photoes by Kalev Lilleorg


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