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Marketing campaigns of Viru Keskus won 4 prizes at the anniversary creative competition of Kuldmuna


Four marketing campaigns of Viru Keskus won prizes at the current anniversary Golden Egg (Kuldmuna) competition that had the greatest number of entrants ever.

Fashion campaign Transfer to autumn fashion of last autumn won two awards — Silver Egg awards in the printed advertising category and Bronze Egg in the outdoor media poster category. The campaign was created in cooperation with Viru Keskus by creative agency AGE Creative under the guidance of creative managers Maria Urb and Vladimir Loginov.

The Bronze Egg in the point-of-sale (POS) materials category went to a solution for service trolley (Anna nõu) developed as part of the Viru Food Hall launch campaign. Viru Food Hall was the first project where the new visual branding of Viru Keskus and the exciting infographics based on that were implemented in full. That was the basis for the comprehensive launch campaign Break the Rules (Riku reegleid) and also the various permanent or campaign based infographics solutions. It should be noted that the Break the Rules campaign was also nominated for the Marketing Act of the Year (Aasta turundustegu) award. The Break the Rules campaign was created by creative agency Optimist Creative headed by strategy manager Agnus Laane and creative manager Erin Luzkov, along with team members Paula-Stina Tasane and Margaret Põldsaar.

The visual brand language update and the update of the infographics based on that was a project of Viru Keskus with the most extensive impact and it won the Silver Egg in the infographics excellence category. The implementation of that project will continue for a long time, but the initial modern solutions have already been introduced and are visible to customers. The new visual language and infographics were created for Viru Keskus by BOND that has been selected for several years the Design Agency of the Year, with Nils Kajander, Ivan Khmelevsky, Laurence Duschemin, Egle Anton and Kirill Ratman handling the Viru Keskus project.

These new awards have once again expanded the awards collection of Viru Keskus with its total of 54 awards won at various creative and advertising competitions.

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