On 17th of June in Viru Keskus was opened flagship store of iconic French brand American Vintage

Iconic fashion brand American Vintage has opened its flagship store at Viru Keskus, the only of its kind in Estonia. American Vintage brings wardrobe staples that are of high-quality, comfortable and luxuriously basic to the Estonian market.

In 2005 French entrepreneur Michaël Azoulay founded the AMV brand focusing the brand identity around freedom inspired by his trips to the United States. Today the brand tells the story of authentic fashion that through its basic and contemporary style fits all personalities. The use of natural materials, nuanced colors, quality fabrics, and vintage treatment bring the clothes to life. 

American Vintage is a story about authentic fashion that values and brings out the personality of its wearer. This is an ode to simplicity with original and recognizable nuances. The brand mixes fashion with emotions connecting seasons and generations.

“Simplicity and sharing. AMV is very grateful and happy to introduce to you the first and only concept store of American Vintage in Estonia. Come visit and discover fabrics and shapes from our beautiful collection”, representative of American Vintage, Romane Petrosino commented