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GRENARDI opened a new high-tech jewelry salon in Viru Keskus, which also has a private VIP zone


This year, the chain of jewelry stores GRENARDI celebrates its 15th year of operation on the Estonian precious jewelry market. On this occasion, the long-awaited GRENARD showroom was opened in the renovated Viru Center on May 1, which is distinguished by its unprecedented concept on the Estonian market.

The GRENARD store opened in Viru Keskus can be safely called the most modern and high-tech jewelry salon in Estonia, which has two separate customer service zones: one in the showroom and the other in the VIP zone for more private service. Here, all the conditions have been created so that the visitor can relax, rest and enjoy the undivided attention of the consultant in private. Soft drinks, coffee and shampoo are offered to customers in both service zones. The interior design of the cabin, which amazes with its beauty as well as the most modern technology, also deserves special attention. In the unusual round-shaped room, the guests’ eyes are caught by custom-made velvet furniture, handcrafted lighting and numerous mirrors. Several innovative solutions have been used in the interior design: special elevators that raise the glass of the showcases, new generation magnetic keys, built-in safes, and lighting and sound systems

Currently, the salon can see the painting “Clouds” by Alina Springe, the creative director and designer of the new concept and co-owner of the company. Alina was inspired by the sunsets by the Baltic Sea, and the clouds became a consistent design element in the interior of the salon – from the wallpaper in the VIP zone to the furniture. “The new showroom exceeded all expectations. What a combination of coziness and luxury! The first customers have been delighted and told us that we have made a kind of quantum leap in the Estonian jewelry sales market,” says Julia Šandra, member of the board and CEO of the Estonian branch of the chain of jewelry stores GRENARD. Of course, the salon’s product range also includes several new products. The most talked about jewelry brand Roberto Coin, famous for all its products being signed with a tiny fiery red ruby. The brand, which has more than 60 boutiques worldwide, releases about five collections a year. In addition, visitors will be able to see the collections released by already familiar brands: Giorgio Visconti, Marco Bicego, Moraglione 1922, Meister, BARAKA, Nanis, Recarlo, Rivoir and Leo Pizzo. Also available are GRENARD private collections Lilly Spring, Due, Zoye, Colours, Naomi and Spring by Spring, as well as handmade scented candles Spring Light. “We plan to continue to surprise our customers with world-famous brands and events featuring jewelry house designers, and to offer the highest quality service. GRENARDI is not just a jewelry salon, but a club for lovers of precious jewelry and art,” adds Julia Šandra.

GRENARDI is a family business that has been operating in the retail market of exclusive jewelry products in the Baltic countries for 23 years. GRENARD’s team of experts specially selects collections of the most famous jewelry brands for each salon, while designers create unique rings, earrings, necklaces and other masterpieces of jewelry art.

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