All news

First Estonian ‘Jo Malone London’ Boutique opens in the Viru Keskus Shopping Centre in Tallinn


The first ‘Jo Malone London‘ boutique in Estonia is a British-style shrine. Devised by the London designer, the interior has the spirit of a traditional English house: a cozy fireplace, sentimental interior details, and strokes of comfortable modernity.

Founded in 1994, the ‘Jo Malone London’ house of fragrance instantly gained immense fame and has become synonymous with British style, combining modern British culture with uncompromising sophistication, timeless elegance, and stunningly recognizable ingredients. To date, at the end of 2022, ‘Jo Malone London’ fragrances, home fragrances, and body care are recognized as a global phenomenon, as they are now sold in more than 80 countries.

The graceful bottles of ‘Jo Malone London’ are instantly captivating with their elegance. The enchanting stories of the ‘Cologne’ collection, which tells the story of traditional British plants, invite you to embark on a fascinating journey through the landscape of Britain. A distinctive feature of the ‘Jo Malone London’ boutique is the playful opportunity to tailor your own fragrance by selecting the scent that best enhances your personality and combining this with ‘Jo Malone London’ fragrance layering. Choose any of the two soul-pleasing fragrances by ‘Jo Malone London’ and spray them one after the other on your skin in an improvised sequence. You simply can’t go wrong with any combination!

In addition to the popular perfume ranges, ‘Jo Malone London’ offers a wide range of fragrant body care products made from carefully selected, skin-pampering ingredients, as well as chic home fragrances — elegant candles, luxury rooms or car perfumes. Exclusive elements of design adorn the interior, smell amazing, and turn body care or home fragrance rituals into a small celebration. Every purchase from the ‘Jo Malone London’ boutique is packaged in an iconic cream-colored box surrounded by stylish black ribbons, making any ‘Jo Malone London’ offering an elegant, prized, and coveted gift for any occasion. Giving the gifts of attention, joy, and happy stories is so easy these days thanks to ‘Jo Malone London’!
Discover the wonderful world of ‘Jo Malone London’ in the only boutique of its kind in Estonia in Viru Keskus.

All news