Virukeskus
Foodhall
A jewellery store with a unique service in Estonia was opened in Viru Keskus
In September a new GIVEN by GRENARDI jewellery store was opened in Viru Keskus, offering for the first time in Estonia the service of paying by instalments for jewellery and even without any interest or other extra charges. The new service is especially useful for weddings and other celebrations when people have great expenses in a short period, but it will also enable jewellery fans to purchase beautiful jewellery round the year without having to pay a large amount of money all at once.
“We are truly happy now that we can offer jewellery fans an even larger selection and this service that is unique in Estonia. We invite everybody to check out the new autumn/winter collections and pick beautiful jewellery for themselves or for a gift to somebody dear,” said Julia Shandra, manager of GIVEN Estonia.
The range of GIVEN by GRENARDI is above all focused on modern fashion jewellery of an affordable price range. The shop has an innovative concept that allows the visitors to browse freely among jewellery display cases, dispensing with the traditional counters that separate salespeople from customers.
According to Julia Shandra, the autumn/winter trends bring to the world of jewellery geometry, futurism linked to the space theme, chain decorations as well as massive statement bangles and earrings. At the same time, the favourites of many jewellery fans – pearls – are still present, while for this season they should preferably be in rather minimalist forms or on the other hand, bulky and extravagant. “Fashion favours round, triangular and rectangular jewellery, but also earrings, rings, bracelets and pendants in geometric shapes or ornaments. This trend is also evident in clothes and therefore it is very easy to create a whole style with this kind of jewellery.”
GRENARDI is a chain of jewellery stores founded in 2000 in Latvia and its range includes both collections by world famous brands as well as jewellery lines developed by the company’s own design team: Lilly Spring, Spring by Spring, Silvia, Shine, Due, and Op-la, that take into account the styles and preferences of the consumers in this particular area. The motto of GIVEN by GRENARDI is to give even more to the people special to us: freedom, moments spent together, reasons to give in to temptation, satisfaction with oneself, and the joy of giving.
You can find the shop of GIVEN by GRENARDI on the ground floor of Virus Keskus.
Viru Keskus is a shopping and entertainment centre with the greatest visitor numbers in Estonia. The fashion centre located in the centre of Tallinn is a highly valued meeting place and provider of high quality cultural and entertainment experiences. Viru Keskus contains over a hundred shops and service points, the largest bookstore in Estonia that has been included among the four best bookshops in the world, the largest area of beauty products in the Baltic countries, cafés and restaurants, a sports club and a parking house with the best rates in the city centre. Viru Keskus has been awarded the only LEED O&M Silver Certificate for a sustainably operated building in Estonia and its marketing and communication activities have won nearly 40 awards. Additional information: www.virukeskus.com.
