adidas Originals

The adidas Originals boutique at Viru Keskus shopping centre is based on a new concept and is the only one of its kind in Northern Europe. This fun and playful space showcases the Originals collection, with everything from iconic models to new-school design collaborations. A key part of the adidas Originals way of thinking is the principle of the sustainable use of materials. Here is where inspiration, an environmentally friendly mindset, technological innovation and authentic street style meet.